{"id":3926,"date":"2019-12-03T13:16:13","date_gmt":"2019-12-03T12:16:13","guid":{"rendered":"https:\/\/minalbabrasil.com.br\/?page_id=3926"},"modified":"2020-02-05T12:01:19","modified_gmt":"2020-02-05T14:01:19","slug":"nosso-proposito-2","status":"publish","type":"page","link":"https:\/\/homolog3.minalbabrasil.com.br\/en\/nosso-proposito-2\/","title":{"rendered":"Our Purpose"},"content":{"rendered":"    \n<div class=\"page-wrapper space-regular wow fadeIn animated\" data-wow-duration=\"800ms\" data-wow-delay=\"400ms\" style=\"background-color: #fff;\" id=\"\">\n    <div class=\"page-title container\">\n        <div class=\"row\">\n            <div class=\"col-lg-8\">\n                <h2>Minalba Brasil &#8211; discover what you crave!<\/h2>\n            <\/div>\n        <\/div>\n    <\/div>                \n    <div class=\"page-content container\">\n        <div class=\"row\">\n            <div class=\"col-md-6\">\n                <p>Minalba Brasil, an Edson Queiroz Group Company, is with Brazilians, every day. The company owns the Indai\u00e1, Minalba, S\u00e3o Louren\u00e7o, Petr\u00f3polis, Refri, Citrus, and Night Power energy drink brands. It also has the license for the Nestl\u00e9 Pureza Vital brand and the concession for the distribution of the global premium brands Perrier, S. Pellegrino, and Acqua Panna. <strong>We have something for everything you crave.<\/strong><\/p>\n<p>With one of the most modern mineral water bottling plants in Latin America, we guarantee the highest quality standards for the products that reach the consumer. Minalba Brasil employs rigorous production monitoring and inspection procedures, with daily analyses of the water and of all components involved, including bottles, lids, labels, and logistics. In addition, the entire process is automated, ensuring even greater security for the entire process.<\/p>\n            <\/div>\n            <div class=\"col-md-6\">\n\t\t\t\t<p>We have seven major plants around Brazil: Horizonte, Cear&aacute;; Santa Rita, Para&iacute;ba; Dias d&rsquo;&Aacute;vila, Bahia; S&atilde;o Louren&ccedil;o, Minas Gerais; Petr&oacute;polis, Rio de Janeiro; Campos do Jord&atilde;o, S&atilde;o Paulo; and Perus, S&atilde;o Paulo; generating more than 3,000 direct jobs.<\/p>\n<p>Minalba Brasil also works to preserve its natural springs and maintains environmental reserves in the areas around them. The Cear&aacute; plant is an excellent example of this&mdash;here, it maintains a reserve that has been untouched by man, with the original fauna and flora, ensuring the preservation of nature and its springs.<\/p>\n<p>Ultimately, we are here to explore with you. After all, no one craves just one thing. We have several things &#8211; and Minalba Brasil is here to get to know all of them.<\/p>\n            <\/div>\n                        <div class=\"col-md-12\">\n                <p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/homolog3.minalbabrasil.com.br\/en\/\/marcas\" target=\"_self\" class=\"btn-arrow btn-arrow-\">Get to know our products<\/a><\/p>\n            <\/div>\n                    <\/div>                    \n    <\/div>\n<\/div>  \n\n    \n<div class=\"page-wrapper  space-regular wow fadeIn animated\" data-wow-duration=\"800ms\" data-wow-delay=\"400ms\" style=\"background-color: #b1ded3;\" id=\"\">\n    <div class=\"page-content container\">\n        <div class=\"row\">\n            <div class=\"col-md-8 offset-md-2\">\n                <h3 style=\"text-align: center;\">Minalba Brasil\u2019s cycle of good<\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">With seven large plants in Brazil and 12 brands in its portfolio, Minalba Brasil is focused on the sustainability of the business, talking about the subject with honesty and transparency. We are constantly seeking to discover new paths for improvement, to be better for all of our employees, consumers, suppliers, and partners. After all, Minalba Brasil goes well with you!<\/p>\n<p>&nbsp;<\/p>\n<p><div class=\"responsive-block  d-none d-sm-none  d-md-block  d-lg-block d-xl-block\"><object data=\"https:\/\/minalbabrasil.com.br\/wp-content\/uploads\/2019\/12\/grafico_ciclodobem_desktop_EN4.svg\" type=\"image\/svg+xml\"><img decoding=\"async\" src=\"https:\/\/minalbabrasil.com.br\/wp-content\/uploads\/2019\/12\/grafico_ciclodobem_desktop_EN4.svg\"\/><\/object><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><\/div><div class=\"responsive-block d-block  d-md-none  d-lg-none d-xl-none\"><object data=\"https:\/\/minalbabrasil.com.br\/wp-content\/uploads\/2019\/12\/grafico_ciclodobem_mobile_EN4.svg\" type=\"image\/svg+xml\"><img decoding=\"async\" src=\"https:\/\/minalbabrasil.com.br\/wp-content\/uploads\/2019\/12\/grafico_ciclodobem_mobile_EN4.svg\"\/><\/object><\/div><\/p>\n            <\/div>\n        <\/div>            \n    <\/div>\n<\/div>  \n\n    \n<div class=\"page-wrapper  space-regular wow fadeIn animated\" data-wow-duration=\"800ms\" data-wow-delay=\"400ms\" style=\"background-color: #fff;\" id=\"\">\n    <div class=\"page-content container\">\n        <div class=\"row\">\n            <div class=\"col-md-8 offset-md-2\">\n                <h6 style=\"text-align: center;\">HOW WE WORK<\/h6>\n<h2 style=\"text-align: center;\">Mission, Vision and Values<\/h2>\n<p style=\"text-align: center;\">We want to feed what people crave to transform their worlds. For everything you crave, there is a journey. Minalba Brasil wants to get to know what you crave!<\/p>\n            <\/div>\n        <\/div>            \n    <\/div>\n<\/div>  \n\n    \n<div class=\"page-wrapper space-flat wow fadeIn animated\" data-wow-duration=\"800ms\" data-wow-delay=\"400ms\" style=\"background-color: #fff;\" id=\"\">\n    <div class=\"page-content container\">                                \n        <div class=\"row\">\n                        <div class=\"col-3 col-md-2 text-right\">\n                    <img decoding=\"async\" src=\"https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/03\/icon_missao.svg\"><br\/>\n                <\/div>\n                <div class=\"col-9 col-md-4\">\n                    <h3><span style=\"color: #293896;\">Mission<\/span><\/h3>\n<p>To strengthen brands and create ready-to-consume products that foster health and fun.<\/p>\n                <\/div>\n                        <div class=\"col-3 col-md-2 text-right\">\n                    <img decoding=\"async\" src=\"https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/02\/icon_visao.svg\"><br\/>\n                <\/div>\n                <div class=\"col-9 col-md-4\">\n                    <h3><span style=\"color: #293896;\">Vision<\/span><\/h3>\n<p>To have a brand portfolio for what Brazilians crave, driving Minalba Brasil\u2019s national presence.<\/p>\n                <\/div>\n                <\/div>    \n    <\/div>\n<\/div>    \n\n    \n<div class=\"page-wrapper box-border space-flat wow fadeIn animated\" data-wow-duration=\"800ms\" data-wow-delay=\"400ms\" style=\"background-color: #fff;\" id=\"\">\n    <div class=\"page-content container\">                                \n        <div class=\"row\">\n            <div class=\"col-12 text-center\">\n                <img decoding=\"async\" src=\"https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/03\/icon_valores.svg\" class=\"icon\"><br\/>\n                <h3 style=\"text-align: center;\"><span style=\"color: #293896;\">Values<\/span><\/h3>\n            <\/div>  \n                        <div class=\"block-columns col-12 col-md-4\">\n                    <h5><strong>Wanting to know more<\/strong><\/h5>\n<p>Desire to learn.<\/p>\n<h5><strong>Healthy habits<\/strong><\/h5>\n<p>A healthy body to do things well.<\/p>\n                <\/div>\n                        <div class=\"block-columns col-12 col-md-4\">\n                    <h5><strong>Empathy<\/strong><\/h5>\n<p>Putting ourselves in the place of the employee, consumer, supplier, and partner.<\/p>\n<h5><strong>Independence<\/strong><\/h5>\n<p>Being in alignment with our vision, and independence in action.<\/p>\n                <\/div>\n                        <div class=\"block-columns col-12 col-md-4\">\n                    <h5><strong>Getting things done<\/strong><\/h5>\n<p>Planning around where we want to go and how we want to get there.<\/p>\n                <\/div>\n                <\/div>    \n    <\/div>\n<\/div>    \n\n    \n<div class=\"page-wrapper  space-none wow fadeIn animated\" data-wow-duration=\"800ms\" data-wow-delay=\"400ms\" style=\"background-color: #fff;\" id=\"\">\n    <div class=\"page-content container\">\n        <div class=\"row\">\n            <div class=\"col-md-8 offset-md-2\">\n                <p style=\"text-align: center;\"><a href=\"https:\/\/homolog3.minalbabrasil.com.br\/en\/\/trabalhe-conosco\" target=\"_self\" class=\"btn-arrow btn-arrow-\">COME WORK WITH US<\/a><\/p>\n            <\/div>\n        <\/div>            \n    <\/div>\n<\/div>  \n\n        <style type=\"text\/css\">\n            #b3-8576682.banner03 .container:after{\n                background-color: rgba(0,0,0,0) !important; \n            }            \n        <\/style>\n            <div class=\"banner03 half-size crop content-center wow fadeIn animated\" data-wow-duration=\"800ms\" data-wow-delay=\"400ms\" id=\"b3-8576682\">\n                <div class=\"container\" style=\"background-color: ; background-image: url('https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/02\/banner_qualidade.jpg');\">\n                    <div class=\"row\">\n                        <div class=\"col-lg-6 offset-lg-3\">\n                            <div class=\"vertical-align\">\n                            <h6 class=\"text-uppercase\" style=\"text-align: center;\"><span style=\"color: #000000;\">SUSTAINABILITY<\/span><\/h6>\n<h2 style=\"text-align: center;\"><span style=\"color: #fe642c;\">A more sustainable world with Minalba Brasil<\/span><\/h2>\n                                \n                            <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n\n\n    \n<div class=\"page-wrapper space-regular content-block-4 wow fadeIn animated\" data-wow-duration=\"800ms\" data-wow-delay=\"400ms\" style=\"background-color: #fe642c;\" id=\"\">\n    <div class=\"page-content container\">\n        <div class=\"row\">\n            <div class=\"col-12 col-md-8 col-lg-6\">\n                <p style=\"text-align: left;\"><span style=\"color: #ffffff;\"><br \/>Minalba Brasil owns lands that are largely protected as Permanent Preservation Areas (APPs) and as Environmental Protection Areas (APAs) in Brazil. We reforest properties with regional flora, with the due authorization from the local environmental body, and all of our areas have environmental licenses from the competent bodies.<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">And there&rsquo;s more: all solid waste is sorted and sent to certified disposal. The process water we release into the environment is treated and discharged with better quality than required under local regulations. Our business respects all legislation inherent to mineral extraction, environmental, and health-related activity. Ultimately, the balance we seek to achieve with our products is as internal as it is external. Yay, Earth! ?<\/span><\/p>\n<p>&nbsp;<\/p>\n            <\/div>\n            <div class=\"col-6 col-md-4 col-lg-3 image-size\">\n\t\t\t\t<h3>&nbsp;<\/h3>\n<h3><span style=\"color: #ffffff;\"><img decoding=\"async\" class=\"size-full wp-image-527 aligncenter\" src=\"httpss:\/\/minalbabrasil.com.br\/wp-content\/uploads\/2019\/03\/icon_natural.svg\" alt=\"\" \/><\/span><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Natural<\/span><\/h3>\n<p class=\"small\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">PRODUCTS MADE<\/span> <span style=\"color: #ffffff;\">FROM NATURAL MATERIALS<\/span><\/p>\n<h3>&nbsp;<\/h3>\n\n                <div class=\"d-none d-md-block d-lg-none\">\n                    <h3>&nbsp;<\/h3>\n<h3><span style=\"color: #ffffff;\"><img decoding=\"async\" class=\"aligncenter wp-image-528 size-full\" src=\"httpss:\/\/minalbabrasil.com.br\/wp-content\/uploads\/2019\/03\/icon_producao.svg\" alt=\"\" width=\"112px\" height=\"110px\" \/><\/span><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Production<\/span><\/h3>\n<p class=\"small\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">THINKING OF<\/span> <span style=\"color: #ffffff;\">ENVIRONMENTAL PRESERVATION<\/span><\/p>\n<h3>&nbsp;<\/h3>\n    \n\n                <\/div>\n\n            <\/div>\n            <div class=\"col-6 col-md-4 col-lg-3 d-block d-md-none d-lg-block\">\n                <h3>&nbsp;<\/h3>\n<h3><span style=\"color: #ffffff;\"><img decoding=\"async\" class=\"aligncenter wp-image-528 size-full\" src=\"httpss:\/\/minalbabrasil.com.br\/wp-content\/uploads\/2019\/03\/icon_producao.svg\" alt=\"\" width=\"112px\" height=\"110px\" \/><\/span><\/h3>\n<h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Production<\/span><\/h3>\n<p class=\"small\" style=\"text-align: center;\"><span style=\"color: #ffffff;\">THINKING OF<\/span> <span style=\"color: #ffffff;\">ENVIRONMENTAL PRESERVATION<\/span><\/p>\n<h3>&nbsp;<\/h3>\n            <\/div>\n            \n                        <div class=\"col-12 col-md-6 mt-3\">\n                <p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1856\" src=\"https:\/\/https\/\/minalbabrasil.com.br\/wp-content\/uploads\/2019\/04\/banner_minalba_fabrica.jpg\" alt=\"\" width=\"569\" height=\"537\" srcset=\"https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/04\/banner_minalba_fabrica.jpg 569w, https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/04\/banner_minalba_fabrica-300x283.jpg 300w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/p>\n            <\/div>\n            \n                        <div class=\"col-12 col-md-6 mt-3\">\n                <p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">In terms of a few (necessary) technicalities, Minalba Brasil has three plants (S&atilde;o Louren&ccedil;o, Petr&oacute;polis, and Perus), which hold certifications from the Integrated Management System (SGI), ISO 9001:2015 &ndash; Quality, ISO 14001:2015 &ndash; Environment, and OHSAS 18001:2017. And the plants in Dias d&rsquo;&Aacute;vila, Bahia; Santa Rita, Para&iacute;ba; and Campos do Jord&atilde;o, S&atilde;o Paulo have ISO 9001 certification.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">Minalba&rsquo;s plants continuously seek to guarantee excellence in the production of their beverages, in addition to investing in sustainable and environmental initiatives. We currently have several hectares of protected area and partnerships with collection companies who handle all packaging waste.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #ffffff;\">Phew! Finally, Minalba Brasil is always looking to evolve and forge the path that is best for the Earth and for all of us&mdash;and we have no plans to stop.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><a href=\"https:\/\/homolog3.minalbabrasil.com.br\/en\/\/wp-content\/uploads\/2019\/10\/POL_Qualidade.pdf\" target=\"_blank\" class=\"btn-arrow btn-arrow-white\">Our Quality Policy<\/a><\/span><\/p>\n            <\/div>\n                        \n\n                    <\/div>                    \n    <\/div>\n<\/div>  \n\n\n<p><\/p>\n\n\n        <style type=\"text\/css\">\n            #b2-7420812.banner02 .container:after{\n                background-color: rgba(0,0,0,0.55) !important; \n            }            \n        <\/style>\n            <div class=\"banner02  wow fadeIn animated crop content-right\" style=\"background-color: #293896; background-image: url('https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/02\/banner_quemsomos.jpg');\"  data-wow-duration=\"800ms\" data-wow-delay=\"400ms\"  id=\"b2-7420812\" >\n                <div class=\"container\">\n                    <div class=\"row\">\n                        <div class=\"col-lg-6 offset-lg-6\">\n                            <div class=\"vertical-align\">\n                            <h6 class=\"text-uppercase\">About<\/h6>\n<h2>We want our consumers to discover the best flavors<\/h2>\n<p>It\u2019s by exploring what you crave that you uncover new paths and the best flavors! Curiosity takes us to amazing places. \ud83d\ude09<\/p>\n                                                        <a href=\"\" class=\"btn-fluid blue\">Learn More<\/a>\n                                                        <\/div>\n                        <\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":29,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-3926","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/pages\/3926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/comments?post=3926"}],"version-history":[{"count":63,"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/pages\/3926\/revisions"}],"predecessor-version":[{"id":4863,"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/pages\/3926\/revisions\/4863"}],"wp:attachment":[{"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/media?parent=3926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}