{"id":3744,"date":"2019-11-28T19:47:35","date_gmt":"2019-11-28T18:47:35","guid":{"rendered":"https:\/\/minalbabrasil.com.br\/?post_type=negocio&#038;p=3744"},"modified":"2020-01-30T18:23:55","modified_gmt":"2020-01-30T20:23:55","slug":"history","status":"publish","type":"negocio","link":"https:\/\/homolog3.minalbabrasil.com.br\/en\/marcas\/indaia\/mineral-water-indaia\/history\/","title":{"rendered":"History"},"content":{"rendered":"\n<p class=\"has-large-font-size\">Indai\u00e1 is part of the history of bottled mineral water in Brazil. It was born in 1967, as a mineral water industry with a production capacity similar to that of the world\u2019s largest plants. It soon became a market leader, with 27 springs in 10 Brazilian states and in the Federal District, where the brand was born. In a short time, Indai\u00e1 was supplying all regions of Brazil.<\/p>\n\n\n\n<p>Since then, the Northeast\u2019s most recalled and best-loved brand has not stopped growing, and today it has three large plants. We are in Dias d\u2019 \u00c1vila, Bahia and in Santa Rita, Para\u00edba, plus a plant in Horizonte, Cear\u00e1, which opened in 2015 and is able to produce 50 million liters per month, ranking among Latin America\u2019s most modern mineral water bottling plants.<br><\/p>\n\n\n\n<p class=\"has-text-color has-vivid-cyan-blue-color\"><strong>COME BE PART OF OUR STORY!<\/strong><\/p>\n\n\n<style type=\"text\/css\">\n    .timeline .timeline-box {\n        border-color: #0096d7;\n    }\n\n    .timeline .timeline-box .links a {\n        background-color: #0096d7;\n    }\n\n    .timeline .decada>li.checked span {\n        color: #0096d7;\n    }\n\n    .timeline .pontos>li.checked {\n        background: #0096d7;\n    }\n\n    .timeline .pontos>li:after {\n        background-color: #B1DDD3;\n    }\n\n    .timeline .pontos>li.checked:after {\n        background-color: #0096d7;\n    }\n\n    .timeline .decada {\n        border-bottom-color: #B1DDD3;\n    }\n\n    .timeline .decada li.checked>.pontos {\n        border-bottom-color: #0096d7;\n    }\n\n    .timeline .decada>li span {\n        color: #B1DDD3;\n    }\n\n    .timeline .decada>li span:after {\n        background-color: #B1DDD3;\n    }\n\n    .timeline .decada>li:hover span {\n        color: #0096d7;\n    }\n\n    .timeline .decada>li:hover span:after {\n        background-color: #0096d7;\n    }\n\n    .timeline .decada>li:hover>.pontos {\n        border-bottom: 4px solid #0096d7;\n    }\n<\/style>\n<div class=\"timelineScroll timeline container wow fadeIn animated\" style=\"background-color: \" data-wow-duration=\"800ms\" data-wow-delay=\"400ms\" id=\"\">\n    <div class=\"row\">\n        <div class=\"col-12 text-center mb-5 mt-5\">\n            <h4>OUR STORY<\/h4>\n        <\/div>\n    <\/div>\n    <div class=\"row\">\n        <div class=\"col-12\">\n            <span class=\"links d-block d-lg-none\">\n                <a href=\"#\" class=\"seta-esquerda\"><\/a>\n                <a href=\"#\" class=\"seta-direita\"><\/a>\n            <\/span>\n\n            <ul class=\"decada\">\n                                    <li id=\"d_0\">\n                        <span>1967<\/span>\n                                                    <ul class=\"pontos\">\n                                                                    <li id=\"p_0_0\"><\/li>\n                                                            <\/ul>\n                                            <\/li>\n                                    <li id=\"d_1\">\n                        <span>1997<\/span>\n                                                    <ul class=\"pontos\">\n                                                                    <li id=\"p_1_1\"><\/li>\n                                                            <\/ul>\n                                            <\/li>\n                                    <li id=\"d_2\">\n                        <span>2004<\/span>\n                                                    <ul class=\"pontos\">\n                                                                    <li id=\"p_2_2\"><\/li>\n                                                            <\/ul>\n                                            <\/li>\n                                    <li id=\"d_3\">\n                        <span>2014<\/span>\n                                                    <ul class=\"pontos\">\n                                                                    <li id=\"p_3_3\"><\/li>\n                                                            <\/ul>\n                                            <\/li>\n                                    <li id=\"d_4\">\n                        <span>2015<\/span>\n                                                    <ul class=\"pontos\">\n                                                                    <li id=\"p_4_4\"><\/li>\n                                                            <\/ul>\n                                            <\/li>\n                                    <li id=\"d_5\">\n                        <span>2019<\/span>\n                                                    <ul class=\"pontos\">\n                                                                    <li id=\"p_5_5\"><\/li>\n                                                            <\/ul>\n                                            <\/li>\n                            <\/ul>\n        <\/div>\n        <div class=\"col-12\">\n            <div class=\"timeline-box\">\n                <div class=\"timeline-wrapper\">\n                    <ul class=\"timelineScrollObj\">\n                                                            <li class=\"d-lg-flex d-block justify-content-between \" id=\"0_0\" decada=\"0\" ponto=\"0_0\">\n                                        <div class=\"w-75\">\n                                            <span class=\"ano\">1967<\/span>\n                                            <span class=\"titulo\">\n                                                <h3>Acquisition of Indai\u00e1 by the Edson Queiroz Group<\/h3>\n                                            <\/span>\n                                            <span class=\"description\">\n                                                                                            <\/span>\n                                        <\/div>\n                                        <div class=\"logo ml-lg-3 mr-lg-0 mx-auto p-4\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/05\/indaia1967.svg\" \/>\n                                                                                    <\/div>\n                                    <\/li>\n                                                            <li class=\"d-lg-flex d-block justify-content-between \" id=\"1_1\" decada=\"1\" ponto=\"1_1\">\n                                        <div class=\"w-75\">\n                                            <span class=\"ano\">1997<\/span>\n                                            <span class=\"titulo\">\n                                                <h3>Start of production of soft drinks<\/h3>\n                                            <\/span>\n                                            <span class=\"description\">\n                                                                                            <\/span>\n                                        <\/div>\n                                        <div class=\"logo ml-lg-3 mr-lg-0 mx-auto p-4\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/05\/timeline_refri1997.png\" \/>\n                                                                                    <\/div>\n                                    <\/li>\n                                                            <li class=\"d-lg-flex d-block justify-content-between \" id=\"2_2\" decada=\"2\" ponto=\"2_2\">\n                                        <div class=\"w-75\">\n                                            <span class=\"ano\">2004<\/span>\n                                            <span class=\"titulo\">\n                                                <h3>Start of production of Citrus &#8211; Indai\u00e1 fruit drink<\/h3>\n                                            <\/span>\n                                            <span class=\"description\">\n                                                                                            <\/span>\n                                        <\/div>\n                                        <div class=\"logo ml-lg-3 mr-lg-0 mx-auto p-4\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/05\/citrus_2004.svg\" \/>\n                                                                                    <\/div>\n                                    <\/li>\n                                                            <li class=\"d-lg-flex d-block justify-content-between \" id=\"3_3\" decada=\"3\" ponto=\"3_3\">\n                                        <div class=\"w-75\">\n                                            <span class=\"ano\">2014<\/span>\n                                            <span class=\"titulo\">\n                                                <h3>Brand name changed to REFRI<\/h3>\n                                            <\/span>\n                                            <span class=\"description\">\n                                                                                            <\/span>\n                                        <\/div>\n                                        <div class=\"logo ml-lg-3 mr-lg-0 mx-auto p-4\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/05\/refri2014.svg\" \/>\n                                                                                    <\/div>\n                                    <\/li>\n                                                            <li class=\"d-lg-flex d-block justify-content-between \" id=\"4_4\" decada=\"4\" ponto=\"4_4\">\n                                        <div class=\"w-75\">\n                                            <span class=\"ano\">2015<\/span>\n                                            <span class=\"titulo\">\n                                                <h3>Horizonte plant<\/h3>\n                                            <\/span>\n                                            <span class=\"description\">\n                                                                                            <\/span>\n                                        <\/div>\n                                        <div class=\"logo ml-lg-3 mr-lg-0 mx-auto p-4\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/03\/minalba-brasil-fabrica-horizonte-timeline.jpg\" \/>\n                                                                                    <\/div>\n                                    <\/li>\n                                                            <li class=\"d-lg-flex d-block justify-content-between \" id=\"5_5\" decada=\"5\" ponto=\"5_5\">\n                                        <div class=\"w-75\">\n                                            <span class=\"ano\">2019<\/span>\n                                            <span class=\"titulo\">\n                                                <h3>Brand repositioning<\/h3>\n                                            <\/span>\n                                            <span class=\"description\">\n                                                                                            <\/span>\n                                        <\/div>\n                                        <div class=\"logo ml-lg-3 mr-lg-0 mx-auto p-4\">\n                                                                                            <img decoding=\"async\" src=\"https:\/\/homolog3.minalbabrasil.com.br\/wp-content\/uploads\/2019\/03\/garrafas_indaia2.png\" \/>\n                                                                                    <\/div>\n                                    <\/li>\n                                            <\/ul>\n                    <span class=\"links  d-none d-lg-block\">\n                        <a href=\"#\" class=\"seta-esquerda\"><\/a>\n                        <a href=\"#\" class=\"seta-direita\"><\/a>\n                    <\/span>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>","protected":false},"featured_media":3209,"parent":3740,"menu_order":0,"template":"","marcas":[15,66],"tipos":[88],"class_list":["post-3744","negocio","type-negocio","status-publish","has-post-thumbnail","hentry","marcas-indaia","marcas-indaia-en","tipos-brands"],"acf":[],"_links":{"self":[{"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/negocio\/3744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/negocio"}],"about":[{"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/types\/negocio"}],"up":[{"embeddable":true,"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/negocio\/3740"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/media\/3209"}],"wp:attachment":[{"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/media?parent=3744"}],"wp:term":[{"taxonomy":"marcas","embeddable":true,"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/marcas?post=3744"},{"taxonomy":"tipos","embeddable":true,"href":"https:\/\/homolog3.minalbabrasil.com.br\/en\/wp-json\/wp\/v2\/tipos?post=3744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}